Cookie Policy

Understand how A & M TOOLS LTD uses cookies and similar tracking technologies on our AI content creation platform.

Last Updated: February 20, 2026

1. Introduction

This Cookie Policy explains what cookies are, how A & M TOOLS LTD (referred to as "we", "us", or "our") uses them on our website, and what options you have regarding their use. This policy should be read alongside our Privacy Policy, which provides additional details about how we process personal data.

A & M TOOLS LTD is registered in England and Wales under company number 12283878, with its registered office at Unit 10 Jubilee Estate, Foundry Lane, Horsham, West Sussex, RH13 5UE, United Kingdom. Our AI content creation platform is oriented toward users in Canada.

By continuing to browse or use our website, you acknowledge that you have read and understand this Cookie Policy. Non-essential cookies are activated only after you provide explicit consent through our cookie consent banner.

2. What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, tablet) when you visit a website. They are widely used to make websites function properly, to improve the user experience, and to provide reporting information to website operators.

Cookies set by the website operator (in this case, A & M TOOLS LTD) are called "first-party cookies." Cookies set by parties other than the website operator are called "third-party cookies." Third-party cookies enable features or functionality to be provided on or through the website, such as analytics, advertising, and interactive content.

In addition to cookies, we may use similar technologies such as tracking pixels, web beacons, and local storage to collect and store information about your visit.

3. Cookie Categories

We classify cookies into three categories based on their purpose. Below you will find a detailed description of each category, the specific cookies used, and whether your consent is required.

3.1 Essential Cookies

Essential cookies are strictly necessary for the operation of our website. They enable core functionality such as security, network management, session persistence, and accessibility. Without these cookies, the website cannot function properly.

Cookie Name Purpose Retention
session_id Maintains user session state across page requests Session
csrf_token Prevents cross-site request forgery attacks Session
cookie_consent_status Stores your cookie preference choices 12 months

Consent required: No. These cookies are activated automatically as they are essential for site functionality.

3.2 Analytics Cookies

Analytics cookies help us understand how visitors interact with our website by collecting and reporting information about traffic patterns, page views, user behavior, and site performance. The data collected through these cookies is aggregated and does not directly identify individual users.

We use Google Analytics 4 to gather this data. Google Analytics employs cookies to collect standard internet log information and visitor behavior information. IP anonymization is enabled on our implementation.

Cookie Name Purpose Retention
_ga Distinguishes unique visitors; generates statistical data on site usage 14 months
_ga_XXXXXXX Used by Google Analytics 4 to maintain session state 14 months
_gid Distinguishes visitors within a 24-hour period 24 hours
_gat Throttles request rate to Google Analytics servers 1 minute

Consent required: Yes. These cookies are activated only after you click "Accept All" or enable them through "Manage Preferences."

3.3 Marketing / Advertising Cookies

Marketing cookies are used to deliver advertisements that are relevant to you and your interests. They are also used to limit the number of times you see an advertisement and to help measure the effectiveness of advertising campaigns.

Third-party vendors, including Google, use cookies to serve ads based on your previous visits to this website and other sites on the internet. We may work with advertising partners such as Google and Meta to deliver advertisements tailored to your interests across various websites and platforms.

We may use remarketing services to advertise to previous visitors of our website. After visiting our site, you may see our ads on other websites, apps, or platforms you visit. Advertisements may appear across Google services including YouTube, Gmail, and the Google Display Network.

Technology Provider Retention
Google Ads (gtag.js / Google Tag Manager) Google LLC Up to 540 days
Google Remarketing Tag Google LLC Up to 540 days
Meta Pixel (Facebook / Instagram) Meta Platforms, Inc. Up to 180 days

Consent required: Yes. These cookies are activated only after you click "Accept All" or enable them through "Manage Preferences."

4. Tracking Technologies We Use

Beyond standard cookies, we use the following tracking technologies on this website:

  • Cookies (first-party and third-party) as described in the categories above.
  • Tracking pixels (Google Ads tag / gtag.js, Meta Pixel) that record when a user completes a specific action on the website.
  • Device identifiers (browser fingerprint, IP address) that help distinguish unique users and prevent fraud.
  • Conversion event tags that allow us to measure campaign effectiveness and understand which advertisements lead to actions on our website.

5. Advertising Measurement and Conversion Tracking

We use conversion tracking to understand which advertisements lead to actions on our website, such as form submissions, account registrations, or other defined interactions. This allows us to measure campaign effectiveness and allocate our marketing budget appropriately. Conversion data may be shared with Google Ads and Meta in an aggregated or pseudonymized form.

The advertising and analytics technologies currently active on this site include Google Ads (gtag.js / Google Tag Manager), Google Analytics 4, Google Remarketing Tag, and Meta Pixel (Facebook / Instagram). These technologies operate under the consent requirements described in Section 3 above.

6. Your Consent

When you first visit our website, you are presented with a cookie consent banner that offers three options: "Accept All," "Reject Non-Essential," and "Manage Preferences." By clicking "Accept All Cookies," you consent to the storing of cookies on your device for analytics and advertising purposes, including personalized advertising delivered by Google and Meta. You may withdraw consent at any time through the cookie preferences panel without affecting the lawfulness of processing that occurred before withdrawal.

If you click "Reject Non-Essential," only essential cookies will be activated. No analytics or marketing cookies will be placed on your device. If you click "Manage Preferences," a panel will open allowing you to enable or disable analytics and marketing cookies independently.

Your consent choice is stored in your browser's local storage for 12 months. After this period, or if you clear your browser data, you will be asked to provide consent again.

For users in the European Economic Area and the United Kingdom: This consent notice is provided in compliance with the General Data Protection Regulation (GDPR) and UK GDPR. Marketing and analytics cookies are activated solely after explicit, informed, freely given consent under GDPR Article 6(1)(a). Consent is recorded with a timestamp and may be audited upon request.

7. Withdrawing Your Consent

You may withdraw consent at any time by clicking "Manage cookie preferences" in the website footer, or by clearing cookies via your browser settings. Withdrawal does not affect processing that occurred while consent was valid.

Additionally, you can manage cookies through your browser settings. Most browsers allow you to view, manage, delete, and block cookies for specific websites. Please note that disabling essential cookies may impair the functionality of our website.

8. Opting Out of Personalized Advertising

You may opt out of personalized advertising at any time using the following resources:

Google Ads Settings

https://adssettings.google.com

Your Online Choices (EU)

https://www.youronlinechoices.eu

Network Advertising Initiative

https://optout.networkadvertising.org

Digital Advertising Alliance

https://optout.aboutads.info

Opting out does not remove ads entirely. You will continue to see non-personalized advertisements that are not based on your browsing history or interests.

9. Data Sharing with Advertising Partners

We share certain data with advertising partners for campaign delivery and measurement. Recipients and the data categories shared include:

  • Google LLC: cookie identifiers, conversion events, anonymized behavioral data, remarketing lists. Governed by Google's Privacy Policy: https://policies.google.com/privacy
  • Meta Platforms, Inc.: pixel events, conversion data, custom audiences. Governed by Meta's Data Policy: https://www.facebook.com/privacy/policy

We do not sell personal data. All transfers to Google and Meta operate under Standard Contractual Clauses where applicable. Data is processed for ad targeting and campaign measurement only and is not resold to unaffiliated third parties.

Google and Meta may use this data across their own platforms in accordance with their respective policies. We encourage users to review those policies directly.

10. Managing Cookies Through Browser Settings

Most web browsers allow you to control cookies through their settings. Here are general instructions for popular browsers:

Google Chrome

Settings > Privacy and Security > Cookies and other site data

Mozilla Firefox

Settings > Privacy & Security > Cookies and Site Data

Apple Safari

Preferences > Privacy > Manage Website Data

Microsoft Edge

Settings > Cookies and site permissions > Manage and delete cookies

Please be aware that disabling all cookies may affect the functionality of this website and other websites you visit. We recommend keeping essential cookies enabled for optimal performance.

11. Google Analytics Opt-Out

You may opt out of Google Analytics data collection by installing the Google Analytics Opt-out Browser Add-on, available at https://tools.google.com/dlpage/gaoptout. This add-on instructs Google Analytics JavaScript not to send any information about your website visits to Google Analytics. The opt-out add-on does not prevent information from being sent to the website itself or to other analytics services.

12. Meta Advertising Preferences

To manage your ad preferences on Meta platforms (Facebook, Instagram), visit https://www.facebook.com/adpreferences/. This page allows you to review and adjust the types of ads you see based on your activity and interests. You can also manage data settings related to advertisers and businesses that have your contact information.

13. Cookies and Children

Our website and AI content creation platform are not directed at individuals under the age of 16. We do not knowingly use cookies or tracking technologies to collect data from children. If we become aware that cookies have been used to collect data from a person under 16 without verifiable parental consent, we will take steps to delete that data promptly.

14. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies we use, changes in applicable laws, or updates to our business practices. When we make material changes, we will notify users through a banner on our homepage at least 14 days before the changes take effect.

We encourage you to review this page periodically to stay informed about how we use cookies. The "Last Updated" date at the top of this policy indicates when the most recent revisions were made.

15. Manage Your Cookie Preferences

You can review and change your cookie preferences at any time. Click the button below to open the cookie preferences panel, where you can enable or disable analytics and marketing cookies independently. Essential cookies cannot be disabled as they are required for the basic functionality of this website.

16. Contact Us

If you have any questions about this Cookie Policy, our use of cookies, or how we handle your data, please contact us:

A & M TOOLS LTD

Unit 10 Jubilee Estate, Foundry Lane, Horsham, West Sussex, RH13 5UE, United Kingdom

Email: [email protected]

Phone: +44 1403 750 120

Company Number: 12283878